Led by: Jim Morrish,
Mobile Content and Applications,
Analysys Mason
Email your questions in advance to: Jim.Morrish@analysysmason.com
Workshop Summary:
The mobile OS landscape has transformed over the last two years, and the rate of change seems to be ever increasing. Market development scenarios that initially appear fanciful can become reality within 6 months. However the underlying issue of device fragmentation and the value of content still hold true. This workshop will examine the dynamics of this new environment.
Workshop Agenda:
09.00 Registration and refreshments
09.15 Welcome
09.30 The real world impact of device and OS fragmentation
11.40 Break
How different application types are impacted differently
13.40 Lunch
Writing once, running everywhere: Application cross compilation, translation and widgets
15.00 Break
What does the future hold for application portability
17.00 End Workshop, Q&A
Workshop Leader:
Jim leads Analysys Mason's Mobile Content and Applications research programme. He has extensive experience within both the mobile and media sectors, and is familiar with the full range of mainstream mobile technologies and the relative strengths and weaknesses of potential substitute technologies. In the role of Consultant, Jim led the development of Analysys Mason's business within the mobile TV sector, delivering a number of leading-edge mobile TV assignments and authoring several articles for publication in the industry press. Jim has 17 years of experience in telecoms, media and related industries. Prior to joining Analysys Mason, he worked for Booz, Allen & Hamilton, Cable & Wireless, the BBC, and as a freelance consultant.