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Post Conference Workshop, 21st October, 2010
The Strategic Implementation of Open Software in Industry – Health, Automobile, Media, Retail

Workshop Summary:
SaaS and cloud-based data exchange is enabling various industry verticals like never before. Whether health, automotive, media, or retail – open mobile business models and 3rd party partnerships will bring new life to services. But what do these industry services really crave and how can different open mobile eco-system companies partner and realise excellent new dynamics to traditional sectors?
This workshop will establish how to create the best new industry services cross-platform (on web and mobile, e-device, or tablet) anytime and anywhere to the delight of end-users and partnering companies.

Workshop Agenda:

09.00 Registration and refreshments

09.15 Welcome

09.30 Introduction to the Strategic Implementation of Open Software in Industry – Health, Automobile, Media, Retail

• Case Studies: Health
• Case Studies: Automobile
• Case Studies: Media
• Case Studies: Retail

11.40 Break

How do operators, software developers, device manufacturers, and traditional industry vertical service providers monetise new SaaS and open mobile VAS?

• Identifying the common thread of success – simplicity, integrity, and delighting the end-user
• Design at source: ensuring product development is relevant

13.40 Lunch

Security and Content Control

• How can traditional service providers ensure security and QOS when partnering with outside service providers and experts? Knowing what traditional service providers look for when choosing integral providers for strategy, platforms and go-to advice.

15.00 Break

Moderating UGC and feedback productively; bringing the consumer and end-user to the centre of development

• Conclusions for industry verticals and new innovative service provider partners

16.00 End Workshop, Q&A

To find out more about this workshop and workshop leadership please email Sophie Powell at sophie.powell@informa.com

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